As the Founder and CEO of The Fuzzy Pet Foundation (TFPF), Sheila Choi, a licensed attorney in California, directs the organization’s strategies, advocates for our core causes, oversees results, and sets the overall direction of TFPF.
Sheila’s journey of advocacy began in 2000 when she independently produced Toby’s ABC, an interactive English language learning tool for underprivileged South Korean children. Between 2001 and 2003, while studying full-time at UC Berkeley, she served as the Development Coordinator for AmeriCorps, tutoring disadvantaged students in local Oakland schools. After acquiring valuable experience at multinational corporations such as ABC News and The Walt Disney Company, she established TFPF in 2005.
Sheila’s ultimate vision is to see a day when every cat and dog has a safe, caring, and permanent home, marking the end of companion animal overpopulation. She addresses this crisis at its roots through public education and the implementation of comprehensive, effective spay/neuter programs.
Born in Los Angeles, CA, and raised in Seoul, Korea, Sheila spends her free time caring for her pets, reading, crafting, and honing her photography skills. She holds a B.A. in Political Science from UC Berkeley, an M.B.A. from the UCLA Anderson School of Management, an M.P.A. from Harvard Kennedy School, and a J.D. from Georgetown University Law Center, where she graduated magna cum laude and was recognized with the Order of the Coif. Her extensive educational background, notably her legal expertise, strengthens her dedication to ensuring the rights and safety of animals.